Founded on Service

What Makes Us Unique

We do a number of things different around here, and we're proud of it. 

Our Story

When we first started, almost all of our clients called us after being dissatisfied with their previous pool service. This is what became the driving force in the way we do business. 

As time went on, more and more calls came in from people around the area, and a trend became clear. People wanted an alternative to pool services locally available. 

We wanted to be the best at one thing. Providing service that gives our clients a top notch experience that they will not find anywhere else. 

Our entire service model is built on real life experiences that people have shared with us. We listened. More importantly, we responded to the things our clients said they wanted. 

That's what is different around here. We understand what it is like to be a pool owner and be frustrated with your service. Its what we founded the company to address. 

When we show up at your home or property, we want to hear what you're looking for and we're going to make that our priority. After all, with service like that, life does feel easy.

Meet the Owner

Caleb


I grew up in the pool business. My mom ran the retail side of things, and I suppose I learned more than I realized from her. I remember how she would just talk to customers for long bouts of time. I always felt bad for the poor customer who just wanted to get their supplies and go. But, the main thing that it left in me was a sense that a business doesn't have to be run like a box with a credit card machine in it. I have always wanted my clients to be treated as if they are friends. The business is a reality, but sharing a road with a fellow human is where the reward is. I service many pools where the homeowner wants to talk about things while I work. Not a problem. I like to hear other people's stories. One day its about how they came to live in Arkansas. Another day a client updates me on their grandson's medical prognosis, and I like to hear how its going. More importantly, I value that people feel enough trust in me to be in their yard hearing their stories. Its a special thing for people to feel like they can share things in common with someone else, and I find it incredibly rewarding to have these people invested in my work. Don't worry... I won't talk your ear off. I just like to listen.